Russ Macumber is back! Russ is the GM and Strategy Director at Impressive Digital. He’s been working in sales for over 15 years and he’s read about 60 books about sales. He is my go-to guy when I need a good book recommendation about anything to do with working in sales. He has some book recommendations for me and he … Read More
The first stage of the sales proces is CONNECT. This episode is an overview of what’s happening at this stage. You’re building rapport here so we want to appear helpful and warm and friendly. Make some chit-chat. Introduce yourself and exchange names. Build the foundations here so you can have an amazing DISCOVER!